Today I'd like to welcome Anna Staniszewski to the blog. Her newest novel is THE PRANK LIST, released July 1 from Sourcebooks Jabberwocky. She's here to talk about a subject I'd personally love to hear more about: marketing a novel when it's not your first -- when you don't qualify to join debut groups or otherwise capitalize on "debut" buzz. What do we do when we have to gear up for promo again, but on a second or later novel? Anna has some great tips.
Marketing a Non-Debut Novel
by Anna Staniszewski
When people ask me for advice on promoting their debut books, I tell them to try anything they can think of. If something works, use it again! If something fails, you’ll know better next time. But what should you do when your second (or fifth) book comes out? If you’ve been taking notes on what worked or didn’t the first time around, you’ll have a better sense of where to start. Here are a few other things to consider.
--Have a launch party. Do you feel guilty making your friends and family come out for yet another book event? Don’t! Think of it this way: wouldn’t you want to come support your friend or family member’s newest accomplishment? If your publication dates are close together (like mine are) then it might be fine to forgo an official launch, but make sure to have some event to help celebrate the book’s arrival. (I’m hosting a cupcake-decorating party at a local bookstore, for example.)
--Reach out to your community. Hopefully you’ve been keeping track of enthusiastic booksellers, supportive bloggers, etc. to contact again about your newest book baby. If people were excited about your first book, they’ll want to hear about your new one. Make sure to help promote them in return. Not only is this good etiquette, but it helps forge relationships for the future.
--Find your book’s implied audience. Is your title particularly good for mother/daughter book clubs, for example? Great! Put together a discussion guide and reach out to local libraries to see if they might be interested in using it. Is your book about a robotics competition? Awesome! Maybe there’s a local club you could team up with. Remember that every book--even if it’s part of a series--comes with its own marketing opportunities.
--Don’t be afraid to say no. If you know you hate doing school visits, for example, it’s okay not to do them. Use that time to write, instead. You’ll never be able to do everything, so you want to make sure that whatever marketing you choose is enjoyable and worthwhile. Again, keep a list of what you like and what works, so you can focus on those types of opportunities.
What are your marketing tips for debut or non-debut novels? Do you have any fun out-of-the-box ideas you’d recommend?
Born in Poland and raised in the United States, Anna Staniszewski grew up loving stories in both Polish and English. Currently, she lives outside Boston with her husband and their crazy dog. When she’s not writing, Anna spends her time reading, daydreaming, and challenging unicorns to games of hopscotch. She is the author of the My Very UnFairy Tale Life series and the Dirt Diary series. Her newest book, The Prank List, released on July 1st from Sourcebooks. You can visit Anna at www.annastan.com.